Mobile-first, incredible customer service, dead simple to use and administer vs horrendously clunky competitors. Architecturally, my favorite Salesforce integration of any app.
Newer company with fewer call center-esque features than the expensive incumbents.
Sync your data to Salesforce and track your team as they move work forward. Set goals for timelines, response/cycle times, work in progress, and more. Any process, any object in Salesforce.